We create media campaigns that have a tangible impact, weaving compelling narratives based on lived experiences in order to increase awareness, promote advocacy and inspire positive social change.
We believe that strategic media interventions can influence positive behavioural change when it comes to the most important issues we are all facing today. That’s why we have dedicated ourselves to helping amplify the examples set by people who are exceptional. We help impactful programs deployed by governments, companies, grassroots activists, and philanthropic foundations mobilize and scale their programmes.
Our first step in any narrative development is to place a human with lived experience at the heart of the story. Our approach is based on the principle that for success in any sector to be achieved, an example of someone’s story of resilience against all odds should be shared. People respond to behavioural change messaging when they can relate to the story.